10 SEO Tips for Every Startup
Search Engine Optimization (SEO) is the process by which the content of your website is optimized to help users find it in the course of their search using search engines. Search Engine Optimization has several advantages for your website as it helps improve your traffic. Most search engines work like libraries and web pages are like books. So, every time a user searches for something on a webpage, relevant webpages appear.
However, there is a hierarchy in how these web pages are arranged. This is where Search Engine Optimization can help. SEO helps ensure that the web pages of your website are among the top pages that come up when keywords related to your website are entered on search engines.
Search engines order results of a search are based on algorithms. The algorithms consider several factors among which are keyword usage, location, accessibility of pages among other things.
However, here are 10 SEO tips to help you get the traffic you want for your website.
Make Your Website ‘Findable’ Online
Before considering ranking your website, it is important to ensure that your web pages can be found online. Although there are several ways to get this done, the best way to get this done is through crawling.
Crawling simply defines the process by which Google follows links from already known pages to new pages. The computer program used to get this done is called Spider.
If your website is linked to another website that has already been ranked in Google’s index, Google spider would find your website the next time they crawl that site. Once Google spider finds your website, then your website can also be indexed and you can start your journey getting up the ranks.
However, there are several factors that can stop Google crawlers from accessing your website;
- No-follow Internal Tags: Links with no-follow tags are not crawled by Google
- No-indexed Pages: Google crawlers do not also work for links that are on no-index pages.
- Bad Internal Linking: If your website does not have good internal links, this greatly reduces the chance that your internal links would be crawled.
- Blocks from Robots.txt: If your website contains Robots.txt files that indicate where Google can and can’t access on your website. Blocked pages using a Robots.txt file are not crawled by Google.
Use a Sitemap for Your Website
Google Sitemap is one important program for new websites when it comes to SEO. Formerly known as Google Webmaster Tools, the tool helps you develop and upload a sitemap of your website.
A site map makes it easier for Google to crawl your website and index all the pages of your website. The sitemap is also updated every time you make changes to your website, so new pages can also be indexed.
This way new content from your website can also be found when checked online. You can get a Google Search Console account online at no cost.
Make Your Website Mobile-Friendly
A lot of web users tend to access the internet from smartphones and other mobile devices. Studies by Google shows that about 63% of Google searches come from Mobile devices. This is why Google itself continually strives to make the user experience of its search engine on mobile devices better. And the search engine has also moved to a mobile-first indexing system. This means that websites with good user experience on mobile devices would rank higher than other websites
Research has also shown that about 8 in 10 users tend to stop engaging content that does not display well on their device. This is why it is important to ensure that your website is mobile-friendly.
Start with Less Competitive Keywords
When it comes to keywords, it is important to note that some keywords are more competitive than others. A competitive keyword is one that is linked to a lot of websites. When starting, you might want to choose less competitive keywords when starting.
Less competitive keywords make it easier for search engine users to find your website. We have a great guide on keyword research and volume.
Always Use Appropriate Keywords in Page Title Tag
Since it might be tedious to go through the content of all websites, most search engines use title tags and meta descriptions to determine the kind of content you have on your website. This makes them very important in SEO.
Using the keywords in a Page Title Tag and meta information increases the chance of someone finding their way to your web page when they search for that word or related words on a search engine.
It has been shown that there is a strong link between having keywords in the title tag and search engines and your website’s ranking on search engines.
Ensure Your Titles Are Not Just Written for Search Engines
Most search engine users tend to visit web pages with titles that address their queries more than other web pages. When writing titles for your web pages, writing the title tag for the searcher rather than the search engine would help you perform better in search engines.
If you’re writing titles for just the search engine, you’d most likely be worried about just the keywords. However, writing titles for searchers consider a number of other important factors. Clarity and relevance to the potential questions surrounding keywords are some of the factors to consider.
Make Your Title Succinct
Another factor that would most likely reduce the rate at which search engine users visit your website is having long title tags on your web pages. Long title tags stand a higher chance of getting cut off on search engines and this might not be good for your website.
Most people often make this error when trying to get a lot of keywords in the title tag. But the secret is to have the main keywords in a succinct title tag. If the page title is cutoff it is shown to negatively affect website SEO performance. Once again drive readers to your website and not robots.
Ensure Optimal Page speed
Pagespeed simply defines how fast your page loads. And it is an important factor for ranking websites both on desktop and mobile.
Users get frustrated when they have to wait for too long before web pages load, so the faster your page speed, the higher your ranking with search engines and the higher the traffic you get. Some tools can be used to monitor your Pagespeed e.g. Google Pagespeed Insight tool.
Get your website verified with Google pronto and make sure to use their webmaster tools. They have a lot of great tools at your disposal many websites seemingly forget about. Also a good place to get started with Whitehat SEO is Think With Google.
Ensure Your Content is Search Engine Optimized
If you assess the top-ranking pages on Search Engines, one thing is constant. Their content is written in line with some basic SEO principles. With respect to content, there are there basic considerations in search engine optimization;
- Type of Content: What type of content do you offer. Blog posts, product pages, landing pages, etc. Irrespective of the type of pages you offer, it is important to ensure that your content is written to meet up with SEO standards. Some types of content have specific rules, you might also want to look out for this.
- Format: Usually, the type of content usually determines the format employed in presenting your content. List-style articles, how-to-guides, opinions pieces all have different formats. Some types of content might also require relevant videos and images.
- Content Angle: This involves highlighting specific selling points of your website. This helps you have visitors keep visiting your website.
In all, ensure the content of your web pages follows the basic rules of SEO. Short and precise sentences and paragraphs. Links to useful resources can also be embedded in the content. Long paragraphs can be broken using images.
Use Relevant Videos in Your Content
By embedding relevant video content, you can also improve the ranking of your website and ultimately the traffic of your website. Google displays rich snippets on mobile views of search results when videos are embedded. This makes the mobile view of these websites exciting for viewers.
Keep Your Website Fresh
Google and other search engines often rank websites that are frequently updated higher than websites that are not often updated. One way to help your website go up the ranking is to regularly update the website.
Updating your website as frequently as once or twice every week can help get you up the rankings fast.
With these tips, you can improve the ranking of your website. Good SEO helps you enjoy better traffic organically. Although you might choose to run financial promotions, the right SEO can certainly help you get optimal results for your promotion if you want to.
If you need help with your startup company Contact our SEO Agency. We also offer a free in depth analysis of your website. If you are starting out on Shopify and Marketing on Social Media we specialize in that as well.
Click here for 15 essential SEO tips for new websites.
Check out this helpful video by Neil Patel on startups for some further tips